Intelligent experiencesįor example, on Adobe Experience Manager (AEM), Adobe's web content management system, Sensei’s powers will range from image matching across millions of assets, through understanding the meaning and sentiment of documents and to finely target important audience segments. With more than 100 intelligent capabilities, it promises to dramatically improve the design and delivery of digital experiences across the entire Adobe ecosystem, while saving marketers’ time. Shantanu Narayen, Adobe Systems President and CEO, explained in his keynote that Sensei harnesses trillions of content and data assets - from high-resolution images to customer clicks - all within a unified AI and machine learning framework.Īdobe Sensei adds an intelligence layer and intelligent services to the Adobe Cloud Platform, and is already integrated in products such as Photoshop and the Marketing Cloud. From photo editing to virtual reality (VR), there was no single keynote where Adobe Sensei wasn’t mentioned at least once. Just last week, there was a news which stated the company has reportedly launched a new AI focused venture capital program.ĪI also played a prominent role at the Adobe Summit’s Digital Marketing conference which was held in London in the beginning of May, 2017. In fact, Google’s own CEO, Sundar Pichai, has recently declared that Google is becoming “AI first” rather than “mobile first”. Major tech companies such as Google, Amazon and Apple have all made AI a core focus. It has since made headlines with high-profile initiatives across industries such as music, fashion, automotive, and gaming among others. It had its first commercial application in 2013 for utilization of management decisions in lung cancer treatment. A well-known example of this is IBM’s Watson, a technology that helps find patterns and insights buried in vast amounts of existing data. Artificial Intelligence (AI) is playing an increasingly important role in developing software products and solutions.
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